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MBA REFERENCE BOOKS (SET/NET)





MANAGEMENT PRINCIPLES
 TAMILSELVI HPH, SUBBA RAO  - HPH, DINKAR PAGARE
ORGANISATIONAL BEHAVIOUR
SATHYASUNDARI – HPH,
STEPHEN ROBBINS
MANAGERIAL ECONOMICS
BUSINESS ECONOMICS –S. SANKARAN
MACRO ECONOMICS – S. SANKARAN - MARGHAM
ACCOUNTANCY
VINAYAKAM, MANI, NAGARAJAN - SCHAND
COST ACCOUNTING
JAIN AND NARANG
MANAGEMENT ACCOUNTING
SHARMA, GUPTA
STATISTICAL METHODS – QT I
R. GUPTA
BUSINESS COMMUNICATION
RAJENDRA PAUL, KORLAHALLI
PRODUCTION AND MATERIALS MGT
SARAVANAVEL, SUMATHI – MARGHAM
MARKETING MANAGEMENT
PILLAI & BAGAVATHI, PHILIP KOTLER
FINANCIAL MANAGEMENT
MGT A/C – SHARMA GUPTA

FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE)
HUMAN RESOURCE MANAGEMENT
PERSONNEL MGT: CB MAMORIA, VSP RAO – HPH
QT II – OPERATIONS RESEARCH
GUPTA, MANMOHAN (TWO AUTHOR)
RESEARCH METHODOLOGY
CR KOTHARI
BUSINESS ENVIRONMENT
FRANCIS CHERUNILAM –HPH
MANAGEMENT INFORMATION SYSTEM
JAMES A.O.BRIEN, INTRODUCTION OF COMPUTERS
STRATEGIC MANAGEMENT
BUSINESS POLICY- AZAR, KAZMI, STRATEGIC MGT- FRANCIS CHERUNILAM HPH BOOKS
INTERNATIONAL MARKETING
FRANCIS CHERUNILAM – HPH
VARSHNEY PATTACHARYA
CONSUMER BEHAVIOUR
SCHIFFMAN, KANUK – PEARSON
BUSINESS LAW, COMPANY LAW, LABOUR LAW
MERICHANTILE LAW – N.D.KAPOOR BUSINESS LAW - J. JAYASANKAR MARGHAM
ENTREPRENEURSHIP DEVELOPMENT
GUPTA, SRINIVASAN
ADVERTISING AND SALES PROMOTION
PILLAI & BAGAVATHI, PHILIP KOTLER SARAVANAVEL, SUMATHI
MARKETING RESEARCH
S.D. SHARMA
HUMAN RESOURCE DEVELOPMENT
P.C. TRIPATHI – SULTAN CHAND
INDUSTRIAL MARKETING
HILL, ALEXANDER AND CROSS

PREPARED BY: S. MAHALINGAM M.B.A., M.PHIL., M.COM., 237, TAMIL NAGAR, KURUMANDUR – 638457, GOBI TK, ERODE DT.














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