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MBA REFERENCE BOOKS (NET/SET)

  S. MAHALINGAM MBA,M.PHIL,M.COM

 

 

1

MANAGEMENT PRINCIPLES

DINKAR PAGARE

2

ORGANISATIONAL BEHAVIOUR

STEPHEN ROBBINS

3

MANAGERIAL ECONOMICS

MANAGERIAL ECONOMICS –                        S. SANKARAN

4

ACCOUNTANCY

VINAYAKAM, MANI, NATARAJAN             (S. CHAND)

5

COST ACCOUNTING

JAIN AND NARANG

6

MANAGEMENT ACCOUNTING

SHARMA, GUPTA

7

STATISTICAL METHODS QT -I

R. GUPTA

8

BUSINESS COMMUNICATION

RAJENDRA PAUL, KORLAHALLI

9

PRODUCTION & MATERIALS MANAGEMENT

INDUSTRIAL ENGINEERING AND MANAGEMENT – O P KANNA

10

MARKETING MANAGEMENT

PILLAI & BAGAVATHI, PRINCIPLES OF MARKETING – PHILIP KOTLER, KELVIN(15TH EDITION)- PEARSON

11

FINANCIAL MANAGEMENT

MGT A/C – SHARMA, GUPTA,                      FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE), A. MOORTHI (MARGHAM PUB)

12

HUMAN RESOURCE MANAGEMENT

PERSONNEL MGT – C.B.MAMORIA, VSP RAO – HPH

13

OPERATIONS RESEARCH QT-II

GUPTA, MANMOHAN (TWO AUTHOR)

14

RESEARCH METHODS FOR MANAGEMENT

RESEARCH METHODOLOGY – C.R..KOTHARI

15

BUSINESS ENVIRONMENT

FRANCIS CHERUNILAM – HPH

16

MANAGEMENT INFORMATION SYSTEM (BUSINESS DATA PROCESSING), INTRODUCTION OF COMPUTERS

JAMES A.O.BRIEN

17

STRATEGIC MANAGEMENT

BUSINESS POLICY – AZAR, KAZMI, STRATEGIC MGT –  R.SRINIVASAN PHI

18

INTERNATIONAL MARKETING

FRANCIS CHERUNILAM, VARSHNEY BATTACHARYA, R.SRINIVASN PHI

19

CONSUMER BEHAVIOUR

SCHIFFMAN, KANUK – PEARSON

20

BUSINESS LAW, COMPANY LAW, LABOUR LAW

MERCHANTILE LAW – N.D.KAPOOR, BUSINESS LAW – J. JAYASANKAR (MARGHAM)

21

ENTREPRENEURSHIP DEVELOPMENT

GUPTA, SRINIVASAN

22

ADVERTISING AND SALES PROMOTION

PILLAI,BAGAVATHI

23

MARKETING RESEARCH

S.D.SHARMA

24

HUMAN RESOURCE DEVELOPMENT

P.C. TRIPATHI (SULTAN CHAND)

25

INDUSTRIAL MARKETING

HILL, ALEXANDER AND CROSS

PREPARED BY : S. MAHALINGAM M.B.A, M.PHIL., M.COM, TAMIL NAGAR, KURUMANDUR MEDU, GOBI TK, ERODE DT



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