MBA REFERENCE BOOKS (NET/SET)

1
MANAGEMENT PRINCIPLES
DINKAR PAGARE
T. RAMASAMY
2
ORGANISATIONAL BEHAVIOUR
STEPHEN ROBBINS
3
MANAGERIAL ECONOMICS
BUSINESS ECONOMICS – S.SANKARAN
MANAGERIAL ECONOMICS – S.SANKARAN
4
ACCOUNTANCY
VINAYAKAM, MANI, NATARAJAN
(S. CHAND)
5
COST ACCOUNTING
JAIN AND NARANG
6
MANAGEMENT ACCOUNTING
SHARMA, GUPTA
7
STATISTICAL METHODS QT –I
R. GUPTA
8
BUSINESS COMMUNICATION
RAJENDRA PAUL, KORLAHALLI
9
PRODUCTION & MATERIALS
MANAGEMENT
INDUSTRIAL ENGINEERING AND MANAGEMENT, TAKUR PUBLICATIONS
10
MARKETING MANAGEMENT
PILLAI & BAGAVATHI, PRINCIPLES OF MARKETING – PHILIP KOTLER, KELVIN KELLER (15TH EDITION)- PEARSON
11
FINANCIAL MANAGEMENT
MGT A/C – SHARMA, GUPTA, FM – PARAMASIVAM, SUBRAMANIAN (NEW AGE)
12
HUMAN RESOURCE MANAGEMENT
PERSONNEL MGT – C.B.MAMORIA, VSP RAO – HPH
13
OPERATIONS RESEARCH QT-II
GUPTA, MANMOHAN (TWO AUTHOR)
14
RESEARCH METHODS FOR MANAGEMENT
RESEARCH METHODOLOGY – C.R..KOTHARI
MBA REFERENCE BOOKS (NET/SET)
15
BUSINESS ENVIRONMENT
FRANCIS CHERUNILAM – HPH
16
MANAGEMENT INFORMATION SYSTEM (BUSINESS DATA PROCESSING), INTRODUCTION OF COMPUTERS
JAMES A.O.BRIEN
17
STRATEGIC MANAGEMENT
BUSINESS POLICY – AZAR, KAZMI, STRATEGIC MGT – FRANCIS CHERUNILAM (HPH), R. SRINIVASAN PHI
18
INTERNATIONAL MARKETING
FRANCIS CHERUNILAM, VARSHNEY BATTACHARYA
19
CONSUMER BEHAVIOUR
SCHIFFMAN, KANUK – PEARSON
20
BUSINESS LAW, COMPANY
LAW, LABOUR LAW
MERCHANTILE LAW – N.D.KAPOOR, BUSINESS LAW – J. JAYASANKAR (MARGHAM)
21
ENTREPRENEURSHIP
DEVELOPMENT
GUPTA, SRINIVASAN
22
ADVERTISING AND SALES PROMOTION
PILLAI,BAGAVATHI
23
MARKETING RESEARCH
S.D.SHARMA
24
HUMAN RESOURCE DEVELOPMENT
P.C. TRIPATHI (SULTAN CHAND)
25
INDUSTRIAL MARKETING
HILL, ALEXANDER AND CROSS

PREPARED BY : S. MAHALINGAM M.B.A, M.PHIL., M.COM, TAMIL NAGAR, KURUMANDUR MEDU, GOBI TK, ERODE DT